Doorcast

My Role: Principal UX Designer

Problem Statement : Real estate investors are struggling to understand the performance of their properties, manage day-to-day tasks, and perform audits of perspective properties.  After months of workshopping the core problem(s) and understanding the cost and inefficiencies with their current processes, Doorcast was born.

How Do We Solve It? : Create an all-in-one product that allows customers to see portfolio performance, market comparisons, trends, financial impacts, while prioritizing the most impactful daily tasks to save time and money.

Getting Started

Personas : Who are we building the product for?  What problems (pains/gains) are we trying to solve?

Information Architecture and Function Mapping : To ensure our MVP scope was understood and and aligned, I began diagramming an IA map.  This served as the initial roadmap for the team to start working on prioritization, integrations, back-end work, and design.

Initial Concepts : Through ideation workshops, we were able to start creating crude wireframes together.  These functional designs were then put in front of stakeholders and customers to validate the direction.  Most design work was done very low fidelity to make sure that we were o the right track before committing to unnecessary re-work.

Style Exploration : Once the functional designs were created, I began creating a style guide for the product that would be the foundation for all future atomic design elements.

Putting it all together : After multiple iterations, testing, validation, alignment, prioritization and months of hard work. We were able to start implemented the MVP solution and begin getting the product into the hands of the users.

New Solution

The new product broke Jobs to be done (JTBD) into differing tasks and dashboards to make administrative actions easier and more intuitive, while providing important information to guide their decisions throughout the process.